Lesson 1.1 — Why creators are targets
Learning objectives
Explain why creator accounts have commercial value.
Identify phishing, impersonation, account takeover and payment fraud.
Lesson content
Creators often have public visibility, direct messages, audience trust and access to brand contracts. Attackers may impersonate a platform, brand manager, talent agency or payment provider. Common warning signs include urgency, unexpected attachments, requests for verification codes, unfamiliar login alerts, suspicious shortened links, and offers that require an upfront fee. Use a separate business email where practical, keep recovery details current, and verify unusual requests through a known contact channel.
Malawi-relevant scenario
A person claiming to represent a brand offers a large campaign but asks you to pay a registration fee and send a one-time login code. Treat this as suspicious; do not pay or share the code. Verify the company independently.
Practical activity
List three assets an attacker might target and five warning signs of a scam.