The Kumusha Wine Launch Campaign is designed to celebrate and promote the arrival of Kumusha Wines in Malawi through authentic influencer storytelling and high-impact social media engagement. We want influencers to showcase Kumusha as a premium African wine brand rooted in culture, craftsmanship, and global excellence.

Your role as an influencer is to help us build excitement for the Kumusha Wine Launch & Tasting Event happening on 27 November at Rivva Peak Gardens in Lilongwe. You will promote the event by posting high-quality content that highlights:

• The elegance and uniqueness of Kumusha Wines

• The exclusive wine-tasting experience

• The presence of award-winning sommelier Tinashe Nyamudoka

• The performance by Praise Umali

• The luxurious venue and African-inspired atmosphere

• How your followers can purchase tickets

We want you to bring your authentic voice, your creativity, and your personality into the campaign. Your content should inspire your audience to attend the event, explore Kumusha Wines, and engage with the brand.

This campaign aims to:

• Increase brand awareness for Kumusha Wines

• Drive event attendance and ticket purchases

• Celebrate African culture, creativity, and lifestyle

• Position the brand as premium, modern, and proudly African

You may create posts, stories, reels, and short videos that highlight the event details, the wine collection, and the cultural experience attendees can expect. Your followers should feel the excitement and prestige behind this launch.

This is more than an event — it is a celebration of African excellence.
We want you to help us tell that story.